In business, and in life, you’re often encouraged to consider your “Why”. This is the concept of having a purpose, belief or cause that is a driving force in what you do and how you do it. Simon Sinek describes the concept in this TED talk.
Like many simple ideas I found it easy to understand but much harder to define an answer for myself.
Over the years I’ve realised I get a sense of personal satisfaction and purpose from contributing to my local community and that I value community building. I’ve already talked about the benefits of this in a previous post.
Last year my local community garden group created a community garden fundraiser and I contributed my design skills – on the understanding I would not need to be involved in the selling!
It was a successful fundraiser and I enjoyed a creative project, the chance to play around with collage and experiment with making a promotional video in Canva.
But, what does a sense of community look like in the way I do business?
A lot of what I do professionally is about connecting and building relationships. Things like:
- Working with organisations and businesses that want to build and connect with communities and make a positive difference.
- Contributing to many clients teams, often over years.
- Collaborating with other complementary businesses (and co-authoring a book).
- Supporting business groups such Chrysalis for Women (sharing my knowledge through presentations and as an Advisory Board Member).
- Attending workshops and presentations such as the Creative HQ series.
- Donating my time and skills to initiatives that resonate with me.
I’d love to hear what motivates you.