It’s a cliché but I believe we do business with people we know and like. As a small business I focus on building relationships with others that have complimentary skills and I enjoy working with. But I never imagined I’d be co-authoring “The perfect recipe for creating awesome web content” book this year!
I’ve worked with Angela Bensemann from Halo Communications for over a decade and have been involved in several projects that also included website strategist Iona Elwood-Smith from Grow My Business. So, when Ange and Iona asked if I’d like to contribute to a project they were working on I was keen (even before I heard the details). What started out as just designing a cover for a book they were creating turned into something much more.
During the web projects Ange and Iona worked on together, they noticed that people find providing content a real sticking point during the website building process for their businesses. By pooling their respective expertise they could create a valuable “how to” guide ideal for small businesses and start-ups.
They had the writing, strategic and technical aspects covered, and some branding information would be good… as would a nicely designed book cover. Cue Pogo Design.
As the book developed we decided there might be more joint projects on the horizon as we often worked together anyway and that Collaboration Station would be a good home for our collaboration. As with any good team, the whole is greater than the sum of its parts. Or as Iona says “How cool is collaboration? Someone else does the bits I don’t like!” We know it’s more fun working together, throwing around ideas and coming up with something new.
“How cool is collaboration? Someone else does the bits I don’t like!”
So, I’ve brought my graphic design and brand expertise to the party. It’s also been a chance for me to get creative and experiment with collage illustrations, art direct an enjoyable photo shoot and develop social media marketing resources. As well as building on my experience of document design and learning some of the conventions of book design. I share some tips I picked up in this blog.