Five questions to save you time and money on design

If you’ve got a project coming up that needs some design input, I recommend you ask yourself these simple questions before talking to a designer. Not only will it save time (because you’ll have a lot of the preparation covered) it should also save money spent on design. The designer will have the information they need to get on with the job and not waste time chasing things up.

• Do specific fonts or colours need to be used as per your organisation’s branding? Do you have a copy of the brand guidelines and high resolution versions of your logo?
• Are there any particular images/photos you’d like to use? Are they good quality and is there any photo credit or attribution required?
• Will the copy supplied to the designer be a final version signed off by the appropriate authority and proof-read (in-house or professionally)? Or will there be changes once it has been laid out?
• Are other organisations involved and do their logos need to be included in the design? Do you have access to high resolution versions of their logo?
• Will the final product be digital or physically printed and who is organising the printing?

From my experience images, especially photos, are the one thing that often hamstring a project. You may be required to show particular things or particular people. If the only photos you have of these things are poor quality then this will limit design options. It’s much better to provide your designer with a realistic idea about the images they’ll have to work with upfront. Then they can come up with a design solution that accommodates the images and is not ruined by them. If you need New Zealand specific images check out my blog about stock images.

If you’d like some more tips about getting the best out of your designer check out this interview I did with Angela at Halo Communications.