Top 5 tips for checking a business name

Are you starting a new business? Well, you’ll need a name then won’t you!

Starting a new business and think you’ve come up with the perfect name? How do you know it’s available to use and won’t cause you headaches in the future? Recently, one of my clients came to me for help with this and we worked through my five top tips:

1) Check the Companies Register:

The Companies Office provides a free online search facility where you can check if your potential business name is already registered.

2) Do a Google Search:

A simple Google search can help you see if there are any other businesses with a similar name operating in New Zealand (or is an established brand in international markets). This can help you avoid confusion with customers and potential legal issues.

3) Search the IPONZ Database:

The Intellectual Property Office of New Zealand (IPONZ) provides a free database search where you can check if your potential business name has been registered as a trademark. This will help you avoid infringing on any existing trademark rights. They also have copyright, trade secret and patent information. www.iponz.govt.nz

4) Check for domain name availability:

In today’s digital age, having a website is essential for any business. It’s important to make sure the domain name (also known as your website address or URL) you want is available. Also, consider the length of your URL. Will it be difficult or confusing to spell out to potential clients on the phone? Will it be too long to fit easily on a business card? You can check domain names at the Domain Name Commission NZ (dnc.org.nz) or registrar websites like GoDaddy.com or Freeparking.co.nz

5) Finally, check the name or URL for unintended meanings:

When deciding on a domain name, it’s important to also check the URL for unintended meanings. For example, “woodskill.co.nz” can also be read as “woods-kill.co.nz“. It’s also worth testing out your name with trusted people or potential clients to make sure it doesn’t have any unintended connotations. The urbandictionary.com is a good place to double-check and avoid potential embarrassment in the future.

 

Remember, choosing the right business name is important for your branding and marketing efforts, as well as legal compliance. By following these tips, you can ensure that your potential business name is available and ready to use. Good luck with your business venture!

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